The Power of Design, written by Dr. Richard Farson, is one the greatest books I have ever read.
Richard Farson is calling on designers to stop being "yes-men" to their clients and realize their potential to make positive change if they hold true to their core values and beliefs. He calls on designers to become Metadesigners. A designer who creates solutions that will continue to make a healthier life both socially and environmentally. more…
Read an excerpt from the book on the AIGA web site. Leadership Is THE Strategic Issue
The Necessary Revolution is a "call to arms" to become part of the opportunity to create a fully regenerative society. This book, written by Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Laur and Sara Schley is broken down into two parts. The living examples of companies that have already joined the regenerative revolution and how to start a regenerative revolution at your company or organization. more…
Today's costumer has evolved. No longer are they interested in just function, feature or price point. They are now looking for a personal attribute, meaning. Brands that are delivering on meaning are succeeding. Apple's Ipod (meaning of Creation through customization), Harley Davidson's HOG (Harley Owners Group) (meaning of Community), American Express (meaning of Accomplishment) this list goes on. more…
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